💆‍♀️ How much does a Head SPA cost in 2025? The complete guide

This guide is built from over 1,000 real conversations with spa owners, beauty professionals and salon founders across Europe. It also draws on our direct experience training more than 250 hair professionals in Italy on trichology techniques for Head SPA through the Natua method.

Inside, you'll find everything you need to understand your ideal budget, avoid the most common mistakes, and make the smartest choices when setting up or upgrading your Head SPA experience.

At the bottom of this page, you’ll find an interactive calculator to help you estimate your pricing and ensure your services are profitable.

🎯 What does it take to launch a Head SPA?

Before you start thinking about products, rituals, or even training… there’s one thing most people worry about first: the starting budget. And yet, when approached wisely, it becomes your best ally.

Try to picture it for a second: soft lighting, warm water running, a perfectly quiet room. Your client, eyes closed, fully relaxed. You, performing a Head SPA ritual — fluid, intentional, almost hypnotic.

To bring this scene to life, here’s what you’ll need to budget for:

• 🧱 Renovations & setup (lighting, plumbing, soundproofing, paint): €2,000 to €10,000
• 🛏️ Head SPA bed or basin (ergonomic, adjustable, with neck support): €3,000 to €7,000
• 📦 Furnishing & decor (reception, shelves, storage, mirrors): €1,500 to €5,000
• 🔬 Trichology tools (microscope, scalp camera): €800 to €3,000
• 🖥️ Website & digital tools (booking system, Google page, CRM): €500 to €2,000
• 📚 Head SPA training (gesture, protocol, trichology, consultation): €1,000 to €5,000
• 🧴 Professional products (scalp exfoliators, oils, masks, serums): €500 to €2,000
• 📦 Signage & visuals (display, brochures, branding): €300 to €2,000

✅ Total average investment: between €12,000 and €40,000 for a complete, professional Head SPA setup ready to welcome clients.

💡 What do we see most often? Those who try to cut costs on the basin or training usually end up starting over 6 months later.

So here’s the real question: Would you rather invest once and grow — or lose twice as much time, money… and motivation?

🔁 What are the monthly expenses to run a Head SPA?

Opening is one thing. Keeping it running smoothly? That’s where strategy comes in. A Head SPA can be a powerful, recurring source of income — if your monthly costs are under control. But too often, they’re underestimated.

Here’s what you should realistically expect each month to keep your Head SPA running properly:

• 🏢 Rent & utilities: €1,000 to €3,000
• 👩‍💼 Salaries & social contributions: €2,000 to €6,000 (if you hire staff)
• 🧴 Product restocks: €300 to €800
• 💡 Electricity, water, heating: €100 to €400
• 🌐 Internet & phone: €30 to €100
• 📣 Advertising & marketing: €200 to €1,000 (social media, Google Ads, print)
• 💳 Booking/payment platform fees: 2% to 5% of turnover
• 📊 Accounting & business tools: €150 to €300 (software, accountant)

💡 Pro tip: Set your break-even point early on — the number of services you need to perform monthly to cover your fixed costs.

On average, with 3 to 5 Head SPA sessions per day, you're already moving toward a profitable setup — especially if you include product sales or bundles.

📈 And the more you refine your rituals, storytelling, and positioning… the more you can increase your price per session. More on that just below.

❌ The mistakes that (really) cost you

We’re not here to scare you. We’re here to save you time, money, and energy. Because we’ve seen these mistakes made dozens of times — by salon owners, estheticians, spa therapists across Europe.

🔻 1. Buying a cheap Head SPA basin

That €2,000 basin online might look like a good deal… until it leaks, the motor fails, your client is uncomfortable, and the brand ignores your emails. In the end? You end up buying another one six months later. And you’ve lost valuable time trying to patch things up.

🔻 2. Using basic “beauty” products

A Head SPA isn’t just a nice shampoo. It’s a ritual. It needs products formulated for the scalp, relaxation, and transformation. Texture, scent, feel — everything matters. You’re working with someone’s head. It’s intimate. Give them the best.

🔻 3. “Learning” from YouTube videos

Head SPA techniques are precise. They’re intentional. They’re choreographed. If your gestures aren’t right, your client won’t come back. You won’t be able to explain your value. You’re not just washing hair. You’re creating an experience.

🔻 4. Launching without strategy

“Let’s see if it works” — that’s the quickest way to make sure it won’t. A Head SPA needs to be packaged as a full experience: a setting, a story, a premium identity, a clear message. This isn’t a side service. It’s a signature offering.

✅ What works instead?

➕ Get trained by real experts (we’re here for that)
➕ Invest in professional equipment (reliable, ergonomic, beautiful)
➕ Use products designed specifically for scalp and sensory care
➕ Build an offer that speaks to your clients — and their nervous system 😌

⚖️ Head SPA basin: Low cost vs Professional – what’s the real price?

Let’s get straight to the point. This is the choice that separates those who struggle for 6 months… from those who build a real, lasting brand.

Cheap equipment might seem attractive at first glance. But after just a few months, the same messages come in: “the motor is already weak”, “the basin leaks”, “the client isn’t comfortable”, “it looks cheap”.

💡 Bottom line: “Cheap” ends up costing more — in money, time, and credibility.

And your client? They feel it. They might not say anything. But they won’t come back.

Offering a premium wellness experience on a cheap setup is like pouring fine wine in a plastic cup.

🧠 How much should you charge for a Head SPA session?

The golden question. And here's the honest answer: there’s no one-size-fits-all price.

A Head SPA isn’t just a treatment — it’s a sensory experience. And experiences aren’t priced by the minute. They’re valued by the transformation they bring.

If you charge €45, you’ll be compared to a shampoo. If you charge €95, you position yourself among high-end wellness experiences.

🧮 Let’s break it down:

• 💧 Products used: ~€5 to €10 per session
• 🧍‍♀️ Time per session: 45 to 90 minutes
• 💼 Hourly cost (your time or staff): ~€20/hour
• 📉 Overheads: materials, rent, marketing, etc.

➡️ To be profitable while offering value, you should aim to charge:

🔸 Between €70 and €120 per session, depending on your positioning.

The right price is not the cheapest one. It’s the price your client is happy to pay because they understand the quality, care, and result they’re getting.

And that starts with the right training, the right materials, and a story that makes sense. Exactly what a well-designed Head SPA delivers.

➕ Adding a Head SPA to your existing business

Already own a salon, a beauty studio, or a wellness space? Good news: you’ve got an advantage many others don’t.

You’ve got a space. You’ve got clients. You’ve built a vibe. A universe. A reputation. A Head SPA can enhance your existing offer, boost your average ticket, and differentiate you from the competition — without starting over.

🔧 What you may need to adjust:

• 🛏️ A calm, semi-dark area with a Head SPA basin or table
• 🎵 A relaxing ambiance (music, lighting, temperature)
• 🔬 Minimal equipment: trichoscope, products, a tablet if you want
• 💡 A short but structured training: protocol, ritual, personalization

📈 Why this changes everything:

• 🎯 You retain your current clients with something new & exciting
• 📣 You attract a new “wellness” and premium audience
• 💰 You increase revenue with longer, higher-value sessions
• 🧠 You move into expert territory (trichology, customization, diagnostics)

It’s like evolving from “stylist” or “esthetician” to a true scalp & wellness expert. And that’s exactly what your clients will love you for.

“I didn’t expect my clients to love it this much. It’s now the most requested service of the month.”
— Nathalie, mixed salon owner in Turin

🎓 Head SPA training: laying solid foundations

Some people want to launch fast. Too fast. The result? The gestures aren’t fluid, the customer experience feels “meh”, and repeat bookings don’t happen. In this industry, “average” isn’t enough.

A proper Head SPA training is what separates a nice idea from a successful offer — the kind that clients talk about, recommend, and come back for.

🧠 What you’ll learn:

• 👐 The Head SPA gestures: precise, fluid, choreographed
• 📋 Structured protocols you can personalize
• 🧴 Which products to use based on scalp & skin needs
• 🔬 Trichology basics: how to observe, diagnose, and advise
• 🗣️ How to sell without “selling”: posture, trust, storytelling

In just a few days, you’ll leave with a clear structure, confident hands, and a ready-to-launch offer that makes sense for your clients — and your business.

👉 Discover our complete Head SPA training (in person), already chosen by over 250 professionals across Europe.

📞 Not sure if it’s right for you? Reach out here for a personalized chat.

🧮 Calculate your ideal Head SPA price

Adjust the treatment duration, product cost, hourly rate, and number of sessions per month. Instantly see your real cost per session — and a suggested price to stay profitable.

✅ A Head SPA is more than a treatment

It’s a new way of doing business. A new way of caring. A new way of standing out.

This guide has shown you that it’s not just possible — it’s structured, logical, and entirely achievable, as long as you make the right decisions now.

👉 Ready to take the next step?

• 📩 Contact us for a free consultation
• 🎓 Explore our full training program

You’re not just offering a service. You’re creating an experience. And that changes everything.